Having a website is one thing, but having a website that works for you is something totally different. Through search engine optimization you can unlock the true power of your website and the World Wide Web.
At Mojonotion our SEO plans will get you noticed.
Our approach to SEO starts with research (lots and lots of research…) which allows our SEO strategists to customize a search engine optimization plan that will work for you.
Some markets are much more difficult than others, but each niche has its own challenges and will take careful planning in order to be successful.
Search engine optimization really consists of two separate but equally important aspects, On-Site Optimization & Off-Site Optimization. SEO and Keyword Research
Our SEO plans start by identifying your target keywords and evaluating each of them to determine how best to target you potential customers or website visitors. Keyword research is a huge part of SEO and will determine how we optimize your website both on and off site.
On-site optimization will consist of creating customized title and meta tags as well as search engine friendly (SEF) urls. We will also most likely make recommendations for some changes in content and copy writing to help aid in the SEO process.
The pages of your website will need to be tailored to target your potential customers and provide them with what they are looking for when they arrive. This is what makes search engines happy because this is what makes actual searchers happy, and we want to make both of them happy!
This on-site optimization will be combined with a focused link building campaign and social media efforts (off-site optimization) to help increase the traffic and credibility of your website. In time a diligent off-site optimization campaign will bring you to the top of search engine ranking where every great company belongs. The Science of Search
Search Engine Optimization is not an exact science. Anyone who claims that they can guarantee you a place at the top of Google is lying to you or has trick up their that will likely end with you losing out. While its not exact there are many ways that you can make your website more attractive to both search engines and potential clients, and these tend to run parallel to one another. Through the use of proven and time tested optimization methods you can achieve your goals and offer your potential customers a great experience too.
| Keyword Research & Analysis | ||||
| Research most productive keywords for the site | ![]() |
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| Analysis of keyword sets for search volume & competition and finalizing keyword strategy | 10 | 15 | 20 | 35 |
| Website Analysis | ||||
| Detailed website analysis | ![]() |
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| Competitive / market trend analysis | ![]() |
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| Site structure analysis for SEO friendliness | ![]() |
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| URL structure Analysis | ![]() |
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| Content analysis | ![]() |
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| Strategy formulation for Site optimization | ![]() |
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| Site Audit | ||||
| Page loading speed check | ![]() |
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| Broken link / Page error analysis | ![]() |
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| Duplicate content check | ![]() |
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| Site indexing review | ![]() |
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| Redirecting issues check | ![]() |
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| Browser compatibilty check | ![]() |
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| Initial site ranking & performance check for targeted keywords | ![]() |
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| Traffic source analysis | ![]() |
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| SEO Intelligence | ||||
| Google Analytics set up & review | ![]() |
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| Google/Bing/Yahoo webmaster setup & review | ![]() |
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| Customizing Google analytics - configuring custom reports, filters, goals, advanced segments & annotations for better understanding of progress | ![]() |
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| Robots.txt creation / optimization | ![]() |
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| XML Sitemap creation (not for dynamic site) | ![]() |
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| HTML Sitemap creation (not for dynamic site) | ![]() |
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| Regular review & updates to maintain the site as per search engine preferances | ![]() |
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| Blog Integration | ![]() |
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| On Page Optimization | ||||
| Title & Meta Data Optimization | ![]() |
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| Creation of unique title & meta data | ![]() |
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| Updating title and meta data | ![]() |
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| Canonicalization for duplicate pages | ![]() |
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| Robots meta tags update (as & where required) | ![]() |
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| Content Optimization | ||||
| Suggestions for content optimization for better keyword density | ![]() |
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| Alt / title tag placements | ![]() |
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| H1/H2 tag placements | ![]() |
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| Internal linking / Anchor text optimization | ![]() |
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| SEO optimization for blog posts, articles, press releases as per search engine perspective | ![]() |
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| Link Building | ||||
| Building one way links from relevant websites | 3 | 5 | 7 | 10 |
| Guest blogging for more quality link building | ![]() |
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| Blogging | ||||
| Postings in micro blogging sites like twitter etc. for the promotion of the site | ![]() |
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| Updating Site blog regularly | ![]() |
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| Optimizing site blog - making blog SEO friendly | ![]() |
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| Promoting blog in blog submission sites | ![]() |
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| Business listing | ||||
| Submitting in Google local & Yahoo local | ![]() |
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| Submitting site in local / niche business directories | ![]() |
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| Online review postings | ![]() |
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| Site performance Reporting | ||||
| Regular SEO achievements update | ![]() |
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| SERP (search engine ranking performance) report | ![]() |
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